design context: February 2013

18TH FEBRUARY

OUGD406
COMMUNICATION IS A VIRUS.
OTHER PRACTITIONERS.

THE WHOLE PICTURE - THE GUADIAN

BBH LONDON

IMAGES - http://theinspirationroom.com/daily/2012/guardian-the-whole-picture/

The minimalist symbols used throughout this campaign are bold and strong, standing out to the viiewer. i really like how the symbols sometime aren't distinguishable straight away, however when paired with the accompanying text, it soon becomes clear what the shape is representing. The restriction of colour along with the simple rigid shapes is something that i could experiment with when designing various features of the group project.

* * * *

HAPPY PILLS - SWEET SHOP

IMAGES - http://design-milk.com/happy-pills/

I love how something that is seen as playful and childish has been intertwined with a serious medical matter. Because of this grown up ethos encases the sweets, this shows that the audience would be an older one. It brings through nostalgia for many as well as playing on the craving and addiction that can be taken seriously when discussed in medical terms however can be taken playfully and relatable in the confectionary theme. The various packaging methods as well as simple colour schemes allow the product to shine through as well as giving the audience a greater feel of interactivity when decided were to place what sweets.

* * * *

HITLER VS. CHAPLIN

HUT EBER

AXEL THOMSEN, ALEXANDER SCHILL

IMAGE - http://adsoftheworld.com/media/print/hut_weber_hitler_vs_chaplin?size=original

I really like the simplistic nature of this piece which is whole responsable for the humour and realisation depicted. i also like how it uses the viewers own knowledge and a awareness to get its message across and how a few simple shapes can create a distinctive message. The use of different stock as well as minimalist colour is something that we will have to greatly consider when creating our product.

* * * *

BUSINESS CARD

IMAGE - http://designspiration.net/image/418625711792/

I love the mind game this business card has on you at first glance when it hints that it is actually a 3D object. The clever use of shape, composition and layout works very well and gives the product an very clean and clinical appearance. i thought that we could use something similar to this for out business/promo cards as we could make the 2D product look as if it was a box of medication.

* * * *