MELT
DANIEL REUBER
IMAGE
http://www.behance.net/gallery/Bench-Melting-Illustration/443155
I really like how a lot of space that makes up the inside of the letterforms have been taken away or drastically morphed but the logo is still very recognisable to the original. I think this is because even though there has been a lot of manipulation, many of the major characteristics of the original typeface are still in place.
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'MELTING ICE CREAM TRUCK'
GLUE SOCIETY
IMAGES
http://www.thisiscolossal.com/2012/06/melting-ice-cream-truck-by-the-glue-society/
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MELTING MELT
ZWANG KIM
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ZWANG KIM
IMAGE
http://dribbble.com/shots/619459-Melting-Melt
I really like the simplistic approach to the design. The way in which the letterforms are stacked on top of each other makes you have to take a moment to take in what is being presented. I think this enhances the appreciation you get once understood. Even though the dripping shapes don't really look like droplets, because of the style of type typography they make sense.
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MELTING COW
COWPARADE
IMAGES
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