Print Chronologies / Presentation talk

15 / 11 / 13

DESIGN FOR PRINT / OUGD504
PRINT CHRONOLOGIES.
PRESENTATION TALK / AMBER

'If its true its printed' - Print is correct and factual.

When information is conveyed and spread through word of mouth, this information can change, However if it is printed the information cannot me changed and remains consistent and affirmative.

PRINT - Documentation / communication / Reproduction

The earliest for of print originated from the far east around 200AD. It allows specific information to travel and stay the same when presented to many different people/

The first prints resembling books usually originated through the subject of religion. Religion attracts individuals in to become part of a community in which the can find comfort and relations. Religion also generated money.

'Knowledge is power' - The more you know the more you realise you don't know. 
Feeding peoples curiosities through education.
Higher classes in society could read therefor they could access more knowledge and gain more power. Religious beliefs were fuelled causing this segregation with in the classes and knowledge gained by the most powerful in the higher classes would then trickle down through the lower classes beneath.

The output generated through printed material is huge. As printers evolved and technology changed and developed the more information was distributed.
The printed material changed the world and took it from being a society that relied on a spoken environment and made it into one that relied on a visual environment

Usually through the act of speaking, the manner in which the information was spoken was defines be tone, gestures and volume.

The involvement of punctuation was tailored to this visual culture so it was understood the way in which the information should be received.

McLuhan - A global village that concentrated on the love for community and also predicted the creation of the world wide web well before his time.
Even though are language changes, the written version still remains the same.
Individualism / Democracy / Capitalism / Nationalism - Pivotal to society that print pushed.

Lino type - instead of tripe setting, you can now manually create the words that can then be made into a block.

Key board development - Traditional printing methods starting to be replaced by computers. highly skilled technicians and workers lost interest and jobs very quickly as a result of this new method.

Etching - Originated and developed from the time in which armour was decorated and personalised.

William Morris (Asian influence through pattern and colour)
A time of over decoration that was shown through art and architecture. Not based on the use of communication more about aesthetic decoration.

1870 / Propoganda / Advertising (US Navy)
The war changed everything and budget became considerable when designing and deciding on methods of print.
the Us navy promoted war time through visual posters that depicted modernism inspired designs that used clean lines and crisp colours. this promoted that being in the army is a cool thing showing it in a light hearted depiction when intact it was a horrific situation to be in as a soldier.

2010 / The daily Star - Mass deliverance of print and publication can be dangerous. The paper thrived off patriotic opinions and protest. People think because it is in the paper, the information and vibe given is true. This can have a very negative effect on society in the information is bias or un-true.

1990 / Andre the Giant - fighting 'Jake the snake' who brought out the snake to the ring to which Andre the Giant had a phobia. he was ridiculed after his reaction and eventually lost his contract with the WWF. As this star reclined from the spotlight, the Urban brand 'Obey' took the image of his face and used it as their identifying logo. this gave a sense that this one time famous wrestle had a secret society of followers through the street art style of branding.

The street style image of Obama that emerged through out his Campaign to be president was used to intrigue and attract the younger ad more underground supporters that had not previously been acknowledged through the voting process. this image became relatable to the younger generations.