design context: February 2014

Friday, 28 February 2014

Responsive / Purdeys / Plants

14 / 1 / 13

RESPONSIVE / OUGD503
PURDEYS / D&AD.
PLAN BASED ART.

ART FORMS OF NATURE

ERNST HAECKEL

http://legacy.mblwhoilibrary.org/haeckel/wallcharts/orchideae.html

This type of imagery is very much a depiction on the workings of living organisms. When its regarding plant life it is name botanics and are diagram of plants that help explain their physical make up.

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AQUA PLANT

LENA WIESS

http://society6.com/LenaWeiss/Aqua-Plant-Art-Of-Food_Print#1=45

I like the fact that this type of image is hard to differentiate between a painting or a photograph and also the question of what type of plant this could come from. i like the textures and colours with in this image.

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EUROPEAN PLANT PATTERN

http://4vector.com/free-vector/european-plant-pattern-background-vector-5-18312

This type of digital rendering when it comes to floral pattern is quite a popular style when it comes to packaging or decorating more homely like products because it is reminiscent of wallpapers embroidered goods.

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Artichoke

HEIDI WALLIS

https://www.flickr.com/photos/heidiwillis/182744260/

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WATER COLOUR BOTANICS

ANNA KNIGHTS

http://media-cache-ec0.pinimg.com/736x/1d/9d/42/1d9d42d8e0100415c9c08b55b3e71bcb.jpg

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Thursday, 27 February 2014

D&AD / Purdy's Brief / Other Practitioners

14 / 11 / 13

RESPONSIVE / OUGD503.

D&AD / PURDY'S BREIF / REPACKAGE.

OTHER PRACTITIONERS.

BEAT BEER

KEBIN HAOLD CAMPEAN

http://www.behance.net/gallery/Beat-Beer/12390375

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FIREWOOD VODKA

CONSTANTIN

http://www.behance.net/gallery/drova-FIREWOOD-VODKA/11173547

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SHWEPPES 230TH ANNIVERSARY

FRENCH TOAST

http://www.behance.net/gallery/Schweppes-230th-Anniversary/11832951

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SAIMA. BLACK CONECPT

http://www.behance.net/gallery/SAIMA-Black-concept/9911689

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GOA HEALTHY YOGURT

ISABELLA RODRIGUES

http://www.behance.net/gallery/Goa-Healthy-Yogurt/7902339

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Responsive / Purdeys / Bottle shapes

20 / 12 / 13

OUGD503 / RESPONSIVE
D&AD / PURDEY'S BRIEF
OTHER PRACTITIONERS.

BOTTLE SHAPES

I like this shape as it has a sense of elegance due to the thin and rounded design. I think this would also be further enhanced made from glass and this material is more expensive and will intern reflect on the quality of the product.

I like this shape because its offers a little bit of a difference regarding the slight curve yet the flat surface still makes it possible to have a suitable design.

Having a carton for a container is an alternative option regarding the light-sensitve nature of the drink. This type of packaging is also a lot cheaper in manufacturing costs.

I like the ergonomics that this type of bottle offers and how it would be noticeable on the shelf through this subtle difference making a potential customer pick it.

One idea I had for the shape of the bottle was something resembling a lightbulb as a symbol of the energy available in the beverage. However because of the natural nature of the drink I felt having something man-made may contradict the ethos of the company.

This is another alternative material in regards to the light sensitive content, however having the material may be too expensive to produce on mass.

Here this bottle used a plastic wrap which could be utilised to keep the beverage hidden from the light. This would also give options for different colours or patterns for the bottle.