Responsive / Purdeys / Bottle shapes

20 / 12 / 13

OUGD503 / RESPONSIVE
D&AD / PURDEY'S BRIEF
OTHER PRACTITIONERS.

BOTTLE SHAPES

I like this shape as it has a sense of elegance due to the thin and rounded design. I think this would also be further enhanced made from glass and this material is more expensive and will intern reflect on the quality of the product.

I like this shape because its offers a little bit of a difference regarding the slight curve yet the flat surface still makes it possible to have a suitable design.

Having a carton for a container is an alternative option regarding the light-sensitve nature of the drink. This type of packaging is also a lot cheaper in manufacturing costs.

I like the ergonomics that this type of bottle offers and how it would be noticeable on the shelf through this subtle difference making a potential customer pick it.

One idea I had for the shape of the bottle was something resembling a lightbulb as a symbol of the energy available in the beverage. However because of the natural nature of the drink I felt having something man-made may contradict the ethos of the company.

This is another alternative material in regards to the light sensitive content, however having the material may be too expensive to produce on mass. 

Here this bottle used a plastic wrap which could be utilised to keep the beverage hidden from the light. This would also give options for different colours or patterns for the bottle.