Monday, 14 April 2014

Studio Brief 2 / Packaging & Bottles / Other practitioners

STUDIO BRIEF 2 / OUGD505
EMPEZAR / FROM BEAN TO BAR.
OTHER PRACTITIONERS / PACKAGING.




I love the luxurious feel of this product and i think this it simply through the materials and minimal feel. The fact that the chocolates are in a box made from wood show the expense of the product which in turn shows quality.


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I really like the alliterative form of packaging used for this product. The patterns and colours used really reflect the origin of the produce but a lot brings it into a modern light. This comes from the mix of illustrative imagery and block colours and patterns.


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I really like that fact that the packaging for this is a simple paper bag. This material really lends its self to the product and the colours of the label. The mould of the chocolate as well as the pattern on the label is very reminiscent of the origins.


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I really like the incorporation of pattern in all the elements of this packaging. Even though I am not found of the fact that all of the stock has been digitally printed and looks kind of cheap, the underlying concept is very good as the patterns indicate the difference in produce.


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i really like the presentation of this product. even though i do think the amount of content has been over packaged, it is almost forgivable considering the clean and clinical feel that aesthetic lends. the belly band also adds a touch of character through the patten and colour.

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