design context: COP 3 / Packaging Progress 3

COP 3 / OUGD601
PACKING PROGRESS.
BOTTLE & FINISHING.

Because the option of having the images on the inside of the bottle did not work how i hoped. I came up with an adapted idea as I was starting to run out of time.

This idea had the bottle sprayed nearly half with the paint with the other half open. This way I could list the possible illness down this side, but you could still see the ale in the bottle.

The graphic images would then be shown on labels and other accents on the bottle in order to create a consistent aesthetic that has been applied in an organised way yet present horrible images of reality.

To make the texture of the bottle look more like a rashy, spotty surface, i decided to cover the bottle in glue gun blobs. This way I can spray over the top of the glass once it had been taped.

I made sure that i left a gap around the bottom where the ale could be seen. This is so that I could still use the foiled tissue paper for its original intent of covering up the negatives on the bottle.

By giving a glimpse of the ale underneath this aesthetically pleasing outer packaging gives a sense of trustability an you can see the produce you are buying.

I did the same with the can, however because it was already a branded product. i spray painted it white first. This ties in the aesthetics to to e gold and white used in the outer packaging.

I painted the cans and the bottles after taping and glueing and left them to dry. You could see how the glue helped raise the surface and create the look of spotty skin.

* * * *

LABLES & IMAGES

I was starting to run low on time, so this nest step was a little rushed and I forgot to take as many screenshot and progress images as I was suppose to.

I started by making the shape of the label. I used the same shape as the logo to influence the shape of the label. I think that this gives the aesthetic even more consistency.

This is the shape I created for the label. Now I started to look at how I could apply the relevant images to this platform.

I looked at adding in one of the experimental images I created when looking at possible logo designs. i liked how this overlapped the graphic images and how sitting it in the middle enforced the boldness of the message being portrayed.

I did feel that this logo image was a little too similar yet different from the main logo. So rather than adding to the over all aesthetic it almost looked to replace the original logo.

'Discouraging Drinkers' is a slogan I came up with as it fit with the way in which many beer companies promoted their products. A catchy slogan helps the brand become more memorable to the consumer. Usually the statements say positive things about the brand and show when the beer was established.

I played on this when creating the slogan but kept in in the concept of negative enforcement.

I created this little icon in the same way the logo was created. I feel that this addition, accompanied with the type, clearly gives the feeling of negative enforcement. Because the language used in the type is lighthearted yet the content is bold and forceful, I feel that this strengthens the feel of realisation.

I placed this image into the label shape and it fit really well.

I applied some more of the images that I found. I also created a tag that could run down the neck of the bottle to keep the aesthetic running throughout and adding more colour.

I printed the labels on thick photograph paper so the images remained vivid and powerful. I also made sure that both of the labels measured up properly and fit the bottle nicely.

* * * *

BOTTLE PAINTING.

To test the idea of painting spots onto the bottles, I sprayed a spare bottle and practiced with different colours.