Collage Prospective

COLLAGE PROSPECTIVE

OUR THOUGHTS/OPINIONS

AS A GROUP WE AGREED ON THE FOLLOWING:

1. The overall a ethos of the prospective comes across as very corporate and business like. Not only through the combination of lay-out, typography and imagery but also the language used. Because of this we think that this prospective fails to direct its self at the appropriate student based audience. 

2. We felt there was no flow to the booklet and that the lack of a clear layout failed to help the reader identify what they were reading about.

3. Many of the Images used did not seem relevant to what Leeds Collage of Art is all about. A lot of the photographs used looked un-professional and pretty random at times, were as others look asif they belong on a lawyer firm advert. As well as the poor content of the images, the layout of them was also poorly excited. Many were small and bland were as others seemed to be placed on the page in a haphazard fashion.

4. The front cover is very poorly executed which gives the impression of inadequacy which, in turn, reflects upon the whole establishment. Evidence of this is the off centred logo on the back of the booklet as well as the odd looking 'W' in the title on the front.

5. Considering that this prospective is suppose to pre mote an Art Collage, we felt there was a distinct lack of creativity. Because of this, the booklet seems bland and boring which is certainly not what we think should be advertised to the world.