NOVEMBER 12TH 2012
RESEARCH BRIEF - PART 3
DISTRIBUTION.
OUGD403
THE NATIONAL POSTER
THE SMALL STAKES
A DESIGN MAFIA
I love how this design utilises the simple shape of an everyday envelope. I think the use of simple lines and block colour gives this piece its strength and this design will stay in your mind when you next open an envelope.
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BANANA JUICE - PACKAGING DESIGN.
NAOTO FUKASAWA
I think this idea for the packaging of banana juice is so clever. The way in which two completely different things have come together is such a striking way is what intrigues. The detail given the fold flaps, an otherwise overlooked aspect of a common drinks carton, gives this usually insignificant object a whole new meaning.
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FAIRTRADE BANANAS AT THE CO-OP
THE CO-OPRATIVE SUPERMARKET
The Co-oprative supermarket take pride in supplying many fair-trade products with bananas being one of them. Because of this I think that they would be a good supermarket to partner my vouchers with. The Co-op could also utilise this partnership because not only would they be supporting a strong sporting cause, they would also be able to promote their own ethical fair-trade agenda.
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TESCOS SPORTS CAMPAIGNS
TESCOS VOUCHER SYSTEM
TESCOS SUPERMARKET
IMAGES
I think Tesco's would be a good supermarket brand to use as they are often sponsors to many different sporting activities to do with schools a clubs as well as events such as the Olympics. Therefore a campaign such as the one I am working on may be well suited. I also think because this issue is so intertwined with the sporting campaigns and events they promote, it would allow my cause to fit right in as it campaigns against something that hinders what they advocate.
Tescos also has a very popular voucher system in place. Therefore the vouchers raising my issue would be easily received and used by consumers.
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MAIL SHOT RECIPIENTS.
SLIP STREAM BIKES
CYCLING RACE TEAM BASED IN LEEDS.
I thought that this company/team would be suitable recipients of my mail shot because it is so obvious that they are very passionate in all things cycling whether it be the bicycles themselves or the racing they take part in.
'The team was launched in October 2011 with over 20 members. We are committed to racing at various levels across Road, Track, Cyclo-Cross, Time Trial and Triathlons.' - http://www.slipstreambikes.com/team/
Even though their bike shop has been going a long time their various racing teams are relatively new. Because of this I think that the mail shot would be well received as it is something i think that they would agree with and support.
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WERE JESSICA ENNIS EMERGED FROM.
I thought that researching and looking back on were our nations most successful athletes originated from would allow me to find institutes that my come in contact with doping issues.
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SPECIALIST SPORTS EDUCATION INSTITUTE.
Many athletes emerge for specialist sports universities and collages such as the cyclist Chris Hoy. this is why I thought directing my mail shot at this type of individual would be suitable.
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ST MARY'S UNIVERSITY
SPECIALIST SPORTS COLLAGE.
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