Wednesday, 2 April 2014

Responsive / Need Company / Other Practitioners

2 / 4 / 14
RESPONSIVE / OUGD503
LIVE BRIEF / NEED COMPANY.
BRANDING & IDENTITY.




I really the like the cleverness and intractability of this design and how physically visual it is.


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I like the shapes here and how they are incorporated through out the identity. I think shapes like this could be used to represent construction in a way and architecture. I also think that this branding has a sophisticated feel through the way it is broken up by large white space.

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I love the patter used on the back of the letterhead here and again how this is enhanced by the clean white.

I think the photographic images used with in the identity would be fitting regarding the type of product I am to produce. Having these types of images in monotone also helps to keep the aesthetic consistent even though the images differ in composition.


I love the vibrancy used in this design and how it conforms through out the different formats. Again the white space helps to bring order to the colours and shapes used in the identity.



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