1. Lecture / Lecture about lectures

10 / 10 / 13

LECTURE 1.

LECTURE ABOUT LECTURES.
RICHARD MILES / JAMES BEIGHTON

Advertising campaign
Saatchi & Saatchi - 1983 (Silkcut cigarettes)
'cigarettes can damage your health'


In the advertising code of practice, Britain, tobacco product were no longer allowed to be associated with:

-Glamour
- sport
- success in business
- masculinity / femininity
- cannot seek to pursued people to start smoking.

None of the images in the campaign featured a cigarette or had the name Silkcut on it.
All of the adverts evolved around the simple metaphor of silk being cut.

Almost became a game to spot which product was silk cut.

The context of this advert shows silk which is known as feminine and sexy which is then presented in a purple, feminine colour. The silk sheets can be a referenced to a bed sheet were it is ruffled hinting that a sexual act has just been made and a cigarette is being smoked afterwards.



CONSUMERISM AND POPULAR CULTURE.

L'Atelier Popularie
revolutionary time  were students participate to squat the art school and kickd everyone out. They took over the print room and made print after print and stuck them all over buildings in the city.

Posters are simple but paired with the movement and events as strong and meaningful.

Now they refuse to sell the posters as they were used for the important struggle and for nothing else.