GRAPHIC DESIGN, ETHICS & SOCIAL RESPONSIBILITY.
PRACTICAL / INITIAL IDEAS.
Because the subject of my critical writing was that of ethics and responsibility of Graphic design, I felt that I wanted to create something the gave example to the power the professionals have when it comes to the way they promote and present products and clients they work with.
The main question regarding my piece of writing is based on the responsibility designers had when it cam to accurately portraying their clients. Through the planning of my writing I am aiming to look at the effects of alcohol on society and how there is almost this love affair for designers when designing for alcohol companies. When looking into the topic I will also be looking into tobacco products and how the presentation of these products have been changed in recent years and what the reaction has been from designers regarding morals and who they would and wouldn't work with.
Due to this focus on alcohol and all the negative consequences that come with it, I wanted to brand or package an alcohol company focussing on this responsibility and ethical practice.
Initial Ideas:
- Create an info-graphic that shows the effects of alcohol on society. Gives a realisation of the effects and influences alcohol has on society. Maybe compare this to cigarettes.
- Take the concept of pain packaging tobacco products (researched through my critical writing) and package a rage of alcohol products in in the same way.
- Design a bottle and packaging that is packaged in away that shows the negatives of drinking. The aesthetic puts off the consumer from purchasing and drinking the product. tHis defeats the object of selling the product and could represent that difficulties between ethical, moral stances and the profitability of a designer.
- Take a very glamourous bottle and brand, package and design is in a very tacky and cheap way. Then take a cheap, plastic Bottle and design it in a way that gives of a luxurious and expensive feel. This could show the power of aesthetic and Graphic design.
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