FURTHER RESEARCH / DEFINITION
INC. 1ST TUTORIAL
To try and help me to define and direct the subject of my dissertation further after the presentation. I still felt a little lost after the presentation so i felt I needed help to try and gain some more knowledge and confidence in the subject I wanted to write about.
I also wanted to look at some books that where recommended in the COP presentations with Richard early on in the year to help me understand what a dissertation is and how they can be formed. i feel that this would very much enlighten me on the type document I need to produce.
In a world where awareness of ethics is increasing--but actual ethics themselves may be decreasing--where does graphic design fit in? What is the responsibility of the graphic designer? Is it right to use good design to further evil in the world, merely for the sake of being a good designer? Without dictating a moral stance, Good: Ethics and Graphic Design explores the idea of "being good" and uses what-if scenarios to explore the ramifications of different business decisions. Author Lucienne Roberts draws readers into a debate about professional "goodness" versus personal "goodness" and the relationship between ethics and design practice.
Ethics in graphic design is explored through three different lenses in this graphic designer's field guide: 1) legalities-the rules that govern the graphic design profession including copyright law, piracy, plagiarism, fair use, and photo manipulation; 2) integrity-principles of right conduct within the field of graphic design including spec work, crowdsourcing, and responsibility to clients and contracts; 3) morality-the general nature of moral choices to be made by graphic designers including sustainability, social responsibility, and cultural influence. The book includes questions for discussion at the end of each section along with a list of resources for further investigation.
This book is a step-by-step guide to all the stages of writing an academic essay. The first part deals with gathering, evaluating and organizing information, the second with how to write effective introductions and concluding paragraphs, and the final section with how to revise and edit your work. Full of practical tips and advice gleaned from years of experience as a tutor on the receiving end of essays, this is essential reading for every student in full or part-time education today.
The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury, Alice Twemlow, Steven Heller, Jessica Helfand, William Drenttel, Michael Bierut, Michael Dooley, Nick Curry, Emily King, and more. Among the important themes discussed: design as popular culture, design as art, politics, aesthetics, social responsibility, typography, the future of design, and more. Students, graphic designers beginning their careers, and veterans seeking fresh perspective will savor this anthology gathered from some of today's top graphic design writers and practitioners, as well as commentators from outside the profession. From the series that helped launch the design criticism movement and was the first to anthologize graphic design criticism from key sources, this volume promises to be the most provocative of all!
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DESIGN MANCHESTER
UNIT EDITIONS.
During a visit to the design manchester festival their was a talk by the publication designers Adrian Shaughnessy and Tony Brook from the Design studio Unit Editions.
During their talk they mentioned a book called 'Studio Culture' which is a publication made up of interviews from Design Studios around the world.
I though that it might be interesting to look at this publication to see if there is any mention on the subject of ethics and the different types of jobs that certain design studios will do and will not do.
Another book that they mentioned in their talk was a publication called 'FHK Henrion, The complete Designer'. this book is based on, what they called, a for-farther of Graphic design in Henrion. I thought that reading this publication would be very interesting in gaining knowledge on how the subject of Branding and I deny developed in its early stages and whether ethics and honesty were an aspect and considered from the start of the profession of Graphic Design.
The designer FHK Henrion has no equal in British graphic design history. No UK designer – then or now – can match his sheer depth of accomplishments and range of abilities.
Born in Germany, he trained as a textile designer before becoming a skilled and celebrated poster artist. As a British citizen after WWII, he designed publications, exhibitions, household products, interiors and jewellery, and in the 1960s he became the founding father of modern corporate identity in Europe.
He had an exceptional talent for rational and systematic graphic design at a time when design was still a cottage industry. Almost single-handedly he created the model of the modern professional graphic designer.
Henrion was also a notable design educator, and an energetic spokesman for his profession. He published books, wrote articles, lectured extensively and was the force behind numerous design organizations. He was admired and liked by his employees, pupils and associates, and especially by his clients. But he was also a designer with a social conscience, and a designer who rebelled against the over-commercialisation of the design profession in the 1980s.
This book is the first comprehensive monograph of the work of FHK Henrion. Lavishly illustrated and designed with precision and flair, it charts his early experiments as a pre-war poster artist and culminates in his work as the creator of some of the most celebrated – and enduring – logos and identities of the 20th century, including Tate+Lyle, KLM, Blue Circle Cement and LEB.
FHK Henrion was the complete designer.
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FIRST TUTORIAL
During the tutorial with Amber, We decided o think about the structure of the dissertation first so that I could then start to think about how I can channel my subject and arrange the different (potential) areas with in it that I may want to discuss.
This was really helpful to me as I was unsure on what a dissertation actually was, so breaking it up into sections made it a lot easier to get my head around.
(This is subject to change)
STRUCTURE
- Prologue / Manifesto
1st person. 'Tell them what you are going to tell them'
500 - 1000 words.
- Four Chapters (Determine by hierarchy chosen from your title question)
1). History of Branding and Identity, where it all started and the original need for such a profession with in graphic design - FHK Henrion??
2). The issue you of unethical / false Branding (Examples)
Similar products and Brands.
3). Association methods / 'They have that, I want to be like them, So I must get that'
John Beger - Ways of Seeing.
4). Examples of how different studios manage their ethics through different jobs, how this can differ spending on the client??
- Conclusion
'Tell them what you have told them'
500 - 1000 words
I had mentioned to Amber that I was interested in carrying out some interviews that get an idea on the balance of ethics when it comes to more established design studios and newer, start up studios.
Amber recommended that I use this idea of a cue study that can accompany my critical writing. Sh also mentioned that she could put me in touch with a couple of different studios that could prove helpful through out this case study.
FOR THE NEXT TUTORIAL
Through your dissection and hierarchy of your title question, write your introduction and explain what you are looking to find out. Your conclusion is written in 1st person and should range between
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