COP 3 - Critical Writing Research

CRITICAL WRITING / COP
POSSIBLE SOURCES.

1. - Identify responsibilities of a graphic designer and effects of design in society

3. - Aurguments regarding the issue of ethics with in the profession.

STUDIO CULTURE

STUDIO CULTURE - p.81
ENDENSPIEKERMAN  /  ERIK SPIEKERMANN

'Is there any work you wouldn't do?

I want people to admit that not everything we work for is great. We work for car companies, interesting and fascinating people, but cars are also evil.

3.
There are certain things we don't do; obviously, we're not going to work for somebody who makes land mines. Id rather work for public transport than Daimler Benz. But if they came in tomorrow and gave us a big project I'm not going to say no. I can't afford it. so there people I hire need to admit that they are entering a commercial world. 

1.
They don't have to kill their clients, but they certainly need to be loyal while they're working for them.'

(The subject of empathy from Adrian Shaughnessy - Graphic Design - A users manual p.106)



STUDIO CULTURE - p.112
INKAHOOTS  /  ROBYN MCDONALD

'And if pepsi turned up? Would they be turned away?

Theres a strange romance that has developed around design. I encounter it among some of my students - its the romance of superficial creativity enabling participation in consumer myths. Thats a certain kind of designers identity now. Its a designer lifestyle. But it was never my idea of romance.Pablo Neruda testing his poetry on the run in workers home, as families hid from government forces was romantic to me. Or activists living in treetops to prevent accent frosts being turned in to toilet paper. Selling cola? 

3.
Designers republic courted counter culture cool with anti consumer posters and with the same visual language flogged Coca Cola. That kind of cynicism is just corrosive.'




STUDIO CULTURE - p. 139
MUCHO  /  PABLO JUNCADELLA  /  MARC CATALA

'How do you maintain the balance between creativity and profitability?

I believe it is easier with two partners, because when a project is not profitable the other partner can balance it with a project that is. 

3.
We try to be aware of our economic results on a monthly basis, but it is key that profitable projects are not only profitable, and its important that creative projects give us the chance to make an impact and therefor bring other kinds of assets'

(The balance between ethical practice and earnings - How to be a graphic designer without loosing your soul 'Only you can make that decision' p.15.)

(How to be a graphic designer without loosing your soul 'Integrity often becomes a bargaining chip' - p. 23)




STUDIO CULTURE - p. 197
SHAUGHNESSYWORKS  /  ADRIAN SHAUGHNESSY

'…. We were expected to do every job quickly, and we worked for clients who didn't give a hoot about quality. 

3.
It taught me that you couldn't run a design business if your primary focus was making money. In fact, the opposite is the truth. To make money you have to concentrate on the work.'

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GRAPHIC DESIGN: A USER'S MANUAL.

GRAPHIC DESIGN: A USER'S MANUAL - p.6

ADRIAN SHAUGHNESSY

1.

'So, if we are going to be accomplished, effective and responsible graphic designers, it makes sense that we learn how to explain to our clients what we do, and how we do it.

Simple, really - except it's not. So much of what we do is instinctive and we rarely stop to think about it. We think deeply about our work - we put out hearts and souls into it - but forget about basics like presenting it in a way that non-designers can grasp. '

(We have a responsibility to explain ourselves and our methods to our clients i order for them to understand how to use u and our ideas best)

GRAPHIC DESIGN: A USER'S MANUAL - p.6

ADRIAN SHAUGHNESSY

'I believe passionately in ethical behaviour in all areas of life. But who am I to tell and one how to behave?'

GRAPHIC DESIGN: A USER'S MANUAL - p.6

ADRIAN SHAUGHNESSY

'The only code of conduct I'd recommend is one we learn for ourselves and which permits us to live peacefully with other human beings.'

GRAPHIC DESIGN: A USER'S MANUAL - p.106

ADRIAN SHAUGHNESSY

1.

'Sometimes what they wanted was wrong: wrong for the intended audience, wrong for them, wrong for me. I realised I would be a better designer if I didn't have so much empathy.'

(Your responsibility to explain your ways and why it would work better, should you accept their wants?

SAME BOOK - P. 129 'Clients have to be convinced….' - could you offer to solutions? then you can say you gave them the opportunity for better / does this just shift the blame and make you feel better?)

GRAPHIC DESIGN: A USER'S MANUAL - p.106

ADRIAN SHAUGHNESSY

1.

'If you asks designers to name the most important attribute of the modern designer, few would say 'empathy'. Yet it might be just the most valuable skill a designer can acquire - although, as those who have an empathetic nature will attest, it comes at a price'

GRAPHIC DESIGN: A USER'S MANUAL - p.106

ADRIAN SHAUGHNESSY

'Designers are either empathisers or egotists. Most of us are empathisers; we want to please both our client and the users of the things we design. And we are happy to forgo some personal gratification in favour of giving our clients what they want. But egotists are interested in only getting their own way; they have a fundamentalist certainty about themselves and their work.'

GRAPHIC DESIGN: A USER'S MANUAL - p.107

ADRIAN SHAUGHNESSY

3.

'….to much empathy can lead designers to be complacent - and the consequence of too much compliance is mediocrity.'

(EGOTIST = your ethical values can be applied because it is you beliefs / Positive).

3.

'If we have empathy we will always find clients willing to employ us. But if we can combined empathy with a bit of stubborn inner conviction, our work will be richer and more effective. It will be richer and more effective because it will have the stamp of confidence and persona; commitment.'

(Having work that is more effective means it can do more good in the world when it comes to good causes)

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A PURPOSE DRIVEN LIFE: WHAT ON EARTH AM I HERE FOR?

A PURPOSE DRIVEN LIFE: WHAT ON EARTH AM I HERE FOR? - p. 239

RICH WARREN

3.

'We have all heard people say "I took a job I hate in order to make money, so someday I can quit and do what I love to do". Thats a big mistake. Don't waist your life in a job that doesn't express your heart.'

(I could link this to the debate on earnings and ethics balance. But also, if you feel that something is wrong with the work you are doing in your heart, you shouldn't waste you time a resources doing it.)

A PURPOSE DRIVEN LIFE: WHAT ON EARTH AM I HERE FOR? - p. 239
RICH WARREN

3.
'Dont settle for 'the good life' because the good life is not good enough'

('The good life' is not good enough / In terms of good through ethics, morals and values?)

A PURPOSE DRIVEN LIFE: WHAT ON EARTH AM I HERE FOR? - p. 241

RICH WARREN

'Only you can be you'

(Only you can control what you do, you can't always influence others in the way you would like)

A PURPOSE DRIVEN LIFE: WHAT ON EARTH AM I HERE FOR? - p. 239
RICH WARREN

3.
'Your abilities were not given just to make a living….'

(Not just to make a living / but making a living is included. The far that you have been given a skill that you have been able to hone through education and experiences is a gift, Doing good with this skill as well as being able to make a living is a way to show appreciation of this gift)

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GOOD: AN INTRODUCTION TO ETHICS IN GRAPHIC DESIGN
Anthony Grayline


GOOD: AN INTRODUCTION TO ETHICS IN GRAPHIC DESIGN - p. 36
LUCIENNE ROBERTS

'A code that says 'thou shalt' and 'thou shalt not' is inflexible and fits awkwardly with real life, which is complex and protean.'

(This can link to the somewhat religious take from the 'Purpose driven life' book)




GOOD: AN INTRODUCTION TO ETHICS IN GRAPHIC DESIGN - p. 37
LUCIENNE ROBERTS

'Ive always thought that if you want to live a good life, and to do good in the world, you've got to be good o yourself. You have a responsibility to be a good steward of your own gifts, and you've got to take care of yourself in order to be more flourishing and effective person.'

(Dont settle for the 'good life' quote using with this, being good starts with yourself in doing what is for you mind and soul and what you think is ethically correct, it makes your work better.)





GOOD: AN INTRODUCTION TO ETHICS IN GRAPHIC DESIGN - p. 42
LUCIENNE ROBERTS

'….design is neutral. It ceases to br neutral in the light of its content. Its value morally is in the content it portrays.'

He then suggests an example that shows this view in a real format.

'….imagine someone lands from Mars and sees the great building in Berlin commissioned by Georing for the Luftwaffe ministry. Its a fantastic bit of fascist architecture  and in its self its a rather beautiful object. However, once you are told it was put up by the Nazi's and for what purpose, you value judgement is influenced by that fact. This demonstrates the tremendous difficulty in separating form and content, and emphasises the fact that moral value of a piece of design  working as rhetorical  device wholly rests in the fact that it has this content. 




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STATISTICS ON ALCOHOL

http://www.ons.gov.uk/ons/dcp171778_338863.pdf

 Here its interesting to see that it was people who were employed with a good income who drank more, it does make sense as they have the spare money to indulge however drinking to excess was not so expected.

Here the survey states that men drank more than women, and that men preferred to drink beer. This means that beer is the most consumed beverage making it the most damaging.



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Beer is the world's most widely consumed alcoholic beverage,^[2] and is the third-most popular drink overall, after water andtea.^[3] It is thought by some to be the oldest fermented beverage.^[4][5][6][7]

http://en.wikipedia.org/wiki/Beer