COP 3 / Logo Development

COP 3 / OUGD601
LOGO DEVELOPMENT.

I started off by playing with type using the term 'never clever'. I thought of this because when you think of it, alcohol can never really truly be used for good, especially when looking at the research I have carried out concerning the health risks and damages.

I liked playing with the opacities and overlapping the words at angles as it gave the impression of double vision. this is enhanced by the similar make ups of the words and how they rhyme.

With this idea, i thought it would be cool to utilise packaging to enhance this logo. Perhaps experimenting with low opacity paper and wrapping this about the bottle. Because of the movement I feel that this could possibly enhance the feeling of impaired or blurred vision.

Even though I really liked this type based logo, I feel that I was making the brand and aesthetics a little too appealing. The whole point is to make the product less appealing in order to put of the audience. Because of this I decided to look at different ways of going about the aesthetic. 

I looked at paining this name and type with images that visualised the term given. These images reflect situations that a lot of regular drinkers have seen and can relate to concerning the abuse of alcohol.

I also looked at the name 'ETHICALE' I like this name because of its direct relevance to my written piece. Its basically a name made up of ETHIC, ETHICAL and ALE.

When I think of ethics, my mind automatically thinks of the justice weights that are often used in regards to law and order. I started to sketch taking this into consideration.

I liked the simple line daring that was taken from the shape of a tilting weight. I played with this a little digitally to see what would look like.

The numbers on these logo testers are notifications on the date this ale would have come to fruition. However I think that this just looks like a clock or watch. Expecially when placed in the circle.

I looked at adding larger type to this shape. I used a typeface that was in keeping with the stroke used in the logo shape. I felt that this looks a little oriental and not so much like soothing that could be used for an ale company.

I tried to make the type interact with the shape a little more, However I felt that this looked a little too much like the religious cross symbol. Even though this could be interpreted with the ethical and moral theme. I feel that religion isn't very relatable and I also would not want to cause offence.

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I wasn't happy with any of the logos that I had come up with so far. I don't feel as though I had really made much progress as I had been consentrating alot6 of time on my written element.

I looked at making a more, straight forward justice weight depiction to make the concept easier to understand.

I created this shape on illustrator. I wanted the image to be a simple as possible as I do want to be able to pair it and overlap vivid images with it. However, I wasn't happy with this particular symbolism. I felt it was a little boring and didn't really pop.

These are beer hops and are what ale is made from. i really liked the shape of the leaves and the composition of this plant. I was starting to stubble for ideas and was quickly running out of time, I decided to draw and experiment with these shape digitally to see if any ideas came to me in the process.

I created this simple version of a beer hop. I really like the symmetrical make up of this line drawing and feel I could work with this. I started to look at ways i could use this image to get across the theme of ethical beer.

I added a halo shape to the hop images to imply innocence.

I took these hop images and added them to the weights illustration i had done earlier. I alter ed the weights a little and removed most of the block colour as i felt that their flowed with e hollow line drawings of the hops.

I like this image and i feel it is a good representation of the theme and appeal i am looking to achieve. I started to add type to this image.

I wasn't too sure about any of these pairing between type and image. I decided to start looking more into the packaging solution so I could then come back to this to find a suitable logo for the product.