COP 3 / Packaging Progress 2

COP 3 / OUGD601
PACKAGING PROGRESS.
BOTTLE.


Since the issue with the sticker not working, I decided to take a trip to the Range for some inspiration. I was running out of time to make something that truly embodied the concept I wanted to apply.

I found some spray paint that I think was suppose to look a bit like sand, however I felt i looked quite a bit like rough skin.

**** SPRAY PAINT****


Since I had bee struggling to print and apply things straight to the bottle, I thought that spray paint may be the best solution. Because this paint looked a lot like skin, I though I could take advantage of this an enhance it even more to look like the skin conditions often caused by alcohol that I had found through research.

On the way home I looked through the shelves in Tesco and found these two products. Even though they are different brands i felt that the shape and style were quite consistent with each other. The lid and top were also gold which will tie in well with the foiling I want to do for the outside. 

I feel that the can and bottle will help to show the range in which this aesthetic could work. I did want to get a keg also but these were around 15-20 pounds. If I get change i might look at mocking up this kind of product however I do feel that i am running out of time.

I sorted a few sketches to see what i could make from this paint and how I could apply it to the bottle. i liked this idea because 

I was thinking that the skin on the outside could be backed up by graphic organ based images on the inside. I thought about adding these images face down on the bottle so that you could see this through the ale and glass. This is the gap I have left at the back of the bottle so that these images can be seen underneath the skin and through the bottle.

Before I looked at this possibility, I felt that i had to test the spray paint first.

I wrapped the bottle in electrical tape accordingly. This is so I can remove these after the painting and have the glass stay clean.

I painted the bottle at evenly as possible then left it to dry before peeling away the tape.

I was very happy with the outcome of the paint test. However I do feel that i will have to add more texture in order to make the surface look more like a rash.

I stated looking at the labelling of this mock up to see how i could make them work.

in all honesty, I wasn't really pleased with any of these labels. I decided to turn my attention to the inside imagery i wanted to apply because this is one of the main concepts. I also felt that this might also help to figure out what the outside of this label could look like.

 I tried to see what these images looked like when shown through the bottle. 
The bottle glass actually distorted the images a lot. Because of this I had to adjust the images and squash them in order for them to look normal.

As you can see, the images had to really be compressed to look normal through the glass. Even though the composition of the image looked right, the ale in the bottle made the image loose focus and it was hard to see what the image actually was.

In addition to this, once the beer was consumed, the squashed image would be present but would just look daft and out of place. 

It was pretty obvious that this idea wasn't going to work.